SEO Marketing

Search Engine Marketing – How Effective Is It?By Andrew Seidel Search Engine Marketing is possibly the most credible form of advertising! In the majority of cases, for a search engine user to find your website they need to go into their favourite search engine and type in keywords for what they are looking for....
Read more »

The Importance of Search Engine MarketingBy Andrew Seidel Business recognises the importance of SEO like never before. The growth in the search engine marketing field has been incredible, far exceeding most other industries. In the past achieving listings in search engines has been very much taken for granted by many businesses, being treated as...
Read more »

The Changing Face of Web and Search Engine MarketingBy Charles Ryder A few years ago, search engine placement was arranged by your average Web designer and/or Webmaster. The Webmaster would simply submit a site to search engines manually or use rudimentary software that was widely available. Keyword relevance was largely a matter of link...
Read more »

Search Engine Marketing on Demand By Daniel Katz Search Engine Marketing, or simply SEM, has been one of the most used and discussed subjects the last years by web marketing pros. Suggestions, theories, complaints and success stories are constantly on the scene. The field of SEM started just a few years ago and it...
Read more »

The Evolution of Search Engine Marketing By Carmen Jackson The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and technologies used, SEM is becoming a tool industries cannot afford to do without. Trends all over the world show that the pressure...
Read more »

What Is Search Engine Marketing? By James Burchill It’s in our genes, we’re driven to seek. We ‘hunt’ for food, homes, partners, jobs and lately – with the advent of the Internet – information. Even in the early years of the Internet, before it evolved to include Web browsers, there were text based search...
Read more »

Search Engine Marketing Hype Killing Small Businesses By Jack Humphrey Think about the first thing you ever heard about “marketing a website” on the web. 99% of the time the first words anyone ever hears are “search engine marketing.” Or some semblance of the phrase. And from that point on, the hammering of misinformation...
Read more »

The Myth of “Guaranteed #1 Ranking” in Search Engine Marketing By Dale Goetsch You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet. Suppose you sell...
Read more »

How To Measure Search Engine Marketing ROI By Charles Preston According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year. Search engine marketing appears to be a great way to advertise but is it...
Read more »

Search Engine Marketing Simplified By Sandeep Juneja All the great efforts made for making your own site, goes in vain when your site doesn’t bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would...
Read more »